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If a company still thinks it can skate by doing the bare minimum for customer service, it’s in for a surprise. Consumers are no longer idle and passive; they have the potential to become your brand proponents or opponents. It’s your company’s responsibility to earn that “pro,” and it starts with customer care. Power of


The enormous investments in technology that Jordan has experienced over the past decade have helped the country become competitive within the international technological atmosphere. Investments in ICT have gained momentum because it is an area in which Jordan believes it can achieve a competitive advantage. Jordan established a strong digital infrastructure, which coupled with smart